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a global stage for the MICE sector

The America’s Cup

Between the months of August and October 2024, the most important competition in the world of sailing, the America’s Cup, will set sail through the waters of the Mediterranean, with the participation of six teams from New Zealand, United Kingdom, USA, Italy, Switzerland and France.

An event that not only manages to capture the attention of more than 1.5 billion sailing fans around the world, but one that represents an exceptional opportunity for international organisers interested in exploring new opportunities to create unique events in a vibrant and dynamic setting.

The strategic location of our region, close to the competition headquarters, combined with a diverse and unique offer of spaces to hold events of all kinds (conferences, incentive meetings, indoor and outdoor activities and exhibitions, filming, etc.), with the possibility of receiving personalised advice. For the organisers, it makes our destination the ideal place, not only for the teams and their followers, but also for MICE sector professionals from around the world who are looking for the perfect location to organise their events.

Not only that, the Costa Brava is a paradise for lovers of cycling and other outdoor sports, such as golf, with a wide range of routes and services that make it an exceptional destination to train. It is also an ideal environment for the teams and their companions, which allows them to combine physical preparation with relaxation in the middle of nature. It is, without doubt, a great opportunity for companies to motivate their employees or impress their clients with unforgettable experiences, within the framework of one of the most emblematic sporting events in the world.

In this way, our region is not only the most spectacular setting to enjoy the America’s Cup, but it is also an ideal destination for the international MICE sector, capable of exceeding all expectations and leaving an indelible mark on the events’ participants, in a context of sporting excellence and unparalleled natural beauty.

Between the months of August and October 2024, the most important competition in the world of sailing, the America’s Cup, will set sail through the waters of the Mediterranean, with the participation of six teams from New Zealand, United Kingdom, USA, Italy, Switzerland and France.

An event that not only manages to capture the attention of more than 1.5 billion sailing fans around the world, but one that represents an exceptional opportunity for international organisers interested in exploring new opportunities to create unique events in a vibrant and dynamic setting.

The strategic location of our region, close to the competition headquarters, combined with a diverse and unique offer of spaces to hold events of all kinds (conferences, incentive meetings, indoor and outdoor activities and exhibitions, filming, etc.), with the possibility of receiving personalised advice. For the organisers, it makes our destination the ideal place, not only for the teams and their followers, but also for MICE sector professionals from around the world who are looking for the perfect location to organise their events.

Not only that, the Costa Brava is a paradise for lovers of cycling and other outdoor sports, such as golf, with a wide range of routes and services that make it an exceptional destination to train. It is also an ideal environment for the teams and their companions, which allows them to combine physical preparation with relaxation in the middle of nature. It is, without doubt, a great opportunity for companies to motivate their employees or impress their clients with unforgettable experiences, within the framework of one of the most emblematic sporting events in the world.

In this way, our region is not only the most spectacular setting to enjoy the America’s Cup, but it is also an ideal destination for the international MICE sector, capable of exceeding all expectations and leaving an indelible mark on the events’ participants, in a context of sporting excellence and unparalleled natural beauty.

Alinghi Red Bull Racing team prepares the America's Cup on the Costa Brava

Cycling training is one of the strategies to reach a point of optimal fitness for the America’s Cup. The Alinghi Red Bull Racing team is very clear that the location of the training camp also influences performance, and that is why they have chosen Banyoles, on the Costa Brava.

Not only that, the Costa Brava is a paradise for lovers of cycling and other outdoor sports, such as golf, with a wide range of routes and services that make it an exceptional destination to train. It is also an ideal environment for the teams and their companions, which allows them to combine physical preparation with relaxation in the middle of nature. It is, without doubt, a great opportunity for companies to motivate their employees or impress their clients with unforgettable experiences, within the framework of one of the most emblematic sporting events in the world.

In this way, our region is not only the most spectacular setting to enjoy the America’s Cup, but it is also an ideal destination for the international MICE sector, capable of exceeding all expectations and leaving an indelible mark on the events’ participants, in a context of sporting excellence and unparalleled natural beauty.

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